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Getting stuff done

Building a lead generating asset

Cook writes and publishes a web page about what you sell, with a form on it, at a real web address.

A funnel is a web page with one job: turn someone who lands on it into an enquiry you can follow up. It describes what you sell and it has a form.

1. They see you An ad on Facebook, or a link you sent They tap it 2. Your page — the funnel Name Phone Get my quote 3. They are a lead Saved in your list, with their name and number A funnel is just that middle page. Cook writes it, builds it and puts it on the internet for you.

You do not need a website already. No domain, no designer, nothing to install. Cook writes the page, builds it, and puts it on the internet at a real address in a couple of minutes.

Ask for one

Open Funnels and type the page you want into the box at the top, in your own words, then press Enter:

Build me a one-page site for a free driveway cleaning quote, for homeowners in Tampa, and put it live.

That opens a chat with your request in it. You can also ask in any chat; it works the same way.

The Funnels screen. Type the page you want into the box at the top.
The Funnels screen. Type the page you want into the box at the top.

Cook writes the words from what it knows about your business, builds the page, and checks it. It sends you a private preview link while it works, so you can open the page before anyone else can.

Going live

When the page is ready, a card titled Publish funnel to production appears in the chat, with a link to review the page. Nothing is public until you press Approve on that card, or press Deploy on the page in Funnels yourself. Pressing Deploy publishes straight away; it counts as your approval.

The card that puts the page live. Press Approve and the page goes up at its own web address.
The card that puts the page live. Press Approve and the page goes up at its own web address.

After you approve, the page goes up at its own web address, such as your-business.f.trycook.app, and Cook posts the address in the chat.

Changing it later

Say what to change in the same chat, or open the page from Funnels and press AI Agent. “Change the headline to Same-Day Gutter Cleaning” is enough. Each change comes back to you as a new publish card, and the page keeps the same address.

Cook can also build a small web app this way, such as a booking tool or a price calculator, not only a page.

Changing the address, or taking it down

Ask Cook to change the page’s address. A plain name moves it to <name>.f.trycook.app within seconds; a domain you own, like offer.yourbrand.com, works once its DNS points where Cook tells you. The old address keeps working.

Archiving a page in Funnels does not take it offline: a published page stays live. To take it offline, ask Cook to delete it. Cook asks you to approve that first.

Or point it at a page you like

If there is an existing page whose layout you want, give Cook the address and it builds yours in the same shape with your own offer and wording. Only use a page you own or are allowed to use as a reference.

This is optional. Starting from nothing works.

What you should check before it goes live

Read the page out loud and check four things:

  1. The headline — does it say what you actually do?
  2. The price and the promise — are they yours, and are they right?
  3. The form — does it ask for what you need, and nothing more?
  4. The links — do they go where you expect, especially a booking link?

Say what is wrong in the chat. “The price is $250, not $180” is enough. Cook changes it and shows you the publish card again.

Nobody can see the page until you press Approve on the publish card, or Deploy on the page.

If the publish card says lead capture is not connected, the page would go live without a working form. That happens when your workspace already has as many forms as it is allowed: 20, counted across all your clients. Delete a form you no longer use in Forms (in the Growth tab, under Marketing), then ask Cook to publish again. Deleting a form also deletes every enquiry it collected, so only delete one you no longer need.

Where the enquiries go

Every person who fills in the form is saved as a lead in your contact list, against the right client. See Common vocabulary if either of those terms is new.

From there you can have Cook answer them automatically: a text within minutes, an email the next day, a reminder if they go quiet. That is a routine, and it never sends anything until you switch it on.

Collecting leads and following them up are separate jobs An orange funnel drops enquiries into a reservoir of saved leads. A separate closed valve blocks the follow-up outlet, so leads can be collected without messages being sent. Page + form Saved leads Follow-up: off
Your page can collect leads while follow-up is switched off. The routine is the separate part that sends the replies.

Where to find it

In the sidebar, open the Growth tab and choose Funnels under Marketing. Every page you have built is listed there, marked Live, Draft, Edits not published, Deploying or Building.

Funnels is in the Growth tab of the sidebar, under Marketing.
Funnels is in the Growth tab of the sidebar, under Marketing.

Answering people without doing it yourself — how to have Cook answer those enquiries without you.