What you may charge and advertise

You set your own prices

When you resell Cook under your own brand, what you charge a client is your decision. Your own bill from us does not change with it: you pay for your plan and for everything your sub-accounts use, pooled onto one invoice, whatever you charge on top. Sell a workspace for $47 or for $497 — the margin is yours either way.

Two rules bound that freedom, and they are about what the public can see.

The price you advertise publicly: $97 a month or more

Do not advertise access to the platform below $97 a month anywhere the public can find it. That covers your website, your funnel pages, your ads, your social posts, your videos and anything a search engine can reach.

You may still sell below $97. A private price is your business:

• a quote you send a client directly
• a checkout code they enter at the till
• a price that only appears after someone presses “see my price” or adds the plan to a cart
• a rate you agreed in a conversation

The line is publication, not the number. A $47 plan sold by direct link is fine. The same plan with “$47/mo” on your home page is not.

When you price a plan under the floor, Cook says so at the moment you save it and tells you what you may still do with it. It does not stop you saving it, because the price itself is allowed.

No lifetime or one-time access to the platform

Do not sell lifetime access, a one-time fee for permanent use, or any offer that grants the platform forever for a single payment. Plans are monthly or yearly. If you have a reason to do otherwise, ask us first and get it in writing.

Why these exist

A publicly advertised price teaches the whole market what the software is worth, including the clients of every other agency using it. A private discount costs nobody else anything. Lifetime deals sell a cost that never ends for a payment that does.

What happens if you break them

We will ask you to take the public price down. Repeated or deliberate breaches put your reseller access at risk. We would rather talk first — if a campaign needs an exception, ask.