Blog
Writing from the Cook.ai team
Opinions, tutorials, original research, and notes on how the product gets built. No recycled listicles.
Hot takes 4 min read
VSLs are dead. Content is the funnel.
The long sales video stopped working because the audience changed, not because the script got worse. Here is what replaced it.
Read Tutorials 5 min read
How to build a one-person content engine in a week
A working setup for a solo business — what to publish, how to capture the lead, and how to tell which piece produced the money.
Read Research 4 min read
How we run a benchmark, and what we refuse to publish
Our rules for measuring AI marketing claims — what counts as a result, what gets thrown out, and why most published AI benchmarks are noise.
Read Engineering 4 min read
How we build at Cook.ai
A small team, a lot of AI agents, and one rule that decides everything: a change is not finished until it is proven running.
ReadStart cooking
Cook.ai writes the content, runs the ads, builds the funnels and works the CRM — from one workspace.